# Market Positioning

W3.io is an industry consortium consisting of Web 3’s top off-chain compute projects and L1/L2 ecosystems. In Web 2 our direct competitors are the large cloud providers (GCP, Azure, etc). Since we are a neutral entity that’s organizational purpose is to increase the total addressable market for Web 3 compute and blockchain ecosystems, we have no direct or indirect competitors in Web 3 currently.

### **TL;DR** 

W3.io’ is the Chainlink killer.  

### **Key Takeaways**

* **Chainlink** dominates in **oracles and secure data feeds space;** critical for DeFi.  However, they are too focused on DeFi and on becoming a SWIFT replacement, ignoring high TAM use cases such as RWAs and AI.   
* **Chainlink is not intelligent.**  Working off external non-verified data feeds, Chainlink is a 2D model and is limited in its ability to address complex workflows at scale.  W3.io is designed to be 3D model that can support autonomous multi-party transactions bridging both on-chain and off.  
* **Chainlink works to benefit Chainlink not the industry.**  Whereas w3 works to benefit the entire Web3 ecosystem with easy value creation, revenues, end-user adoption, and next-generation utility.

### Breakdown

W3.io’s long-term objective is to increase the total addressable market for Web 3 compute and blockchain ecosystems by operating a full stack and community governed decentralized AWS equivalent. As the default layer by which organizations large and small will interface with on-chain workflows, W3.io has the potential to achieve business outcomes that are much larger in scope to even the most mature Web 3 infrastructure projects. The table below outlines differences between Chainlink and W3.io. Whereas the Chainlink network is designed to deliver workloads created by Chainlink Labs, W3.io’s objective is to create business and IT functionality by providing the out-of-the box intelligence and seamless two-way business automation for complex onchain workflows required to optimize the decentralized tech stack. 

<table data-header-hidden><thead><tr><th valign="top"></th><th valign="top"></th><th valign="top"></th></tr></thead><tbody><tr><td valign="top"><strong>Topic</strong></td><td valign="top"><strong>Chainlink</strong></td><td valign="top"><strong>W3.io</strong></td></tr><tr><td valign="top">Organizational purpose</td><td valign="top">Maximize adoption of the Chainlink network</td><td valign="top">Increase the total addressable market for Web 3 compute and blockchain ecosystems through the establishment of standards, promotion of technological interoperability, and making on-chain development easier and better</td></tr><tr><td valign="top">Economic focus</td><td valign="top">Maximize economic value that accrues to the Chainlink network</td><td valign="top">Maximize economic value that flows to the off-chain compute segment and blockchain ecosystems</td></tr><tr><td valign="top">Ecosystem participants</td><td valign="top"><p>-End users</p><p>-Chainlink node operators</p><p>-Chainlink Labs</p><p>-Chainlink community</p></td><td valign="top"><p>-End users</p><p>-W3.io node operators</p><p>-Every projects in the off-chain compute stack (40+ currently)</p><p>-Top L1/L2 blockchain ecosystems</p><p>-Communities associated with all of the top off-chain compute projects and leading blockchain ecosystems</p></td></tr><tr><td valign="top">Ceiling for community growth</td><td valign="top">Need to take mindshare away from other off-chain compute projects</td><td valign="top">Can engage with virtually every Web 3 community since makes Web 3 stronger as an industry</td></tr><tr><td valign="top">Technological offerings</td><td valign="top"><p>-Price and data feeds</p><p>-Verifiable randomness</p><p>-Cross-chain messaging</p><p>-Automation</p></td><td valign="top"><p>Full stack suite of decentralized technological offerings with multiple providers per segment including (abridged list):</p><p>-Price and data feeds</p><p>-Cross-chain messaging</p><p>-Automation</p><p>-GPUs</p><p>-CPUs</p><p>-Trusted execution environments</p><p>-Identity </p><p>-AI agents</p><p>-AI </p><p>-Data warehouse</p><p>-Indexing</p><p>-Identity</p><p>-Smart contract security</p><p>-Key management</p><p>-Economic security </p><p>-Edge computing</p><p>-RPC</p></td></tr><tr><td valign="top">Developer acquisition strategy</td><td valign="top"><p>-Acquire individual developers</p><p>-Sign up individual projects</p></td><td valign="top">-Provide an open source technological stack that infra providers, blockchain ecosystems and</td></tr><tr><td valign="top">Monetization model</td><td valign="top"><p>-Charge projects</p><p>-Charge ecosystems large integration fees</p></td><td valign="top"><p>-Serve as reseller for all the major cloud providers (AWS, GCP, Azure) and take 5-20% channel fee (current TAM of $1B)</p><p>-Accrue a portion of the transaction fee from the node network</p><p>-Annual membership fees from L1s/L2s</p></td></tr><tr><td valign="top">Competitive moats</td><td valign="top"><p>-Reputation in the industry</p><p>-Existing relationships</p></td><td valign="top"><p>-First mover advantage</p><p>-Neutral industry utility – no margin for competitor to take if they enter market</p><p>-Setting and maintaining technological interoperability standard – strong benefits for participation, high costs to non-participation at steady state</p><p>-Primary industry mechanism for the distribution of decentralized IT services</p><p>-Index on the industry – if the industry wins, we win</p></td></tr><tr><td valign="top"><br>Final takeaway</td><td valign="top"><br>Chainlink is ripe for distruption.</td><td valign="top"><br></td></tr></tbody></table>

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