# Network Effects - Solutions & Sales **Solution Definition Refresher:** Solutions are 1 or more recipes configured into an end user’s IT environment. In short, a recipe (or combination of recipes) graduates to being a solution when the necessary customizations happen for it to go live in an end users’ IT environment. ## Why Solutions Are Essential End users want *better, cheaper, faster.* What they don’t want are disparate pieces of technology that they need to configure and manage. Solutions are the pathway to driving utility, usage, and ultimately revenues for their creators as well as the entire w3 ecosystem. **Why Everyone Wants to be a Solution Builder** Creating solutions are the best way to drive revenues, cashflows and usage to your project. Solutions owners get a predetermined margin in USDC as well as a w3 token incentive. Solution Ingredients are automatically paid out based on their pricing model and usage. So if you are the solution owner and one of the ingredients, you earn more. Both payments and rewards will continue in perpetuity as long as usage continues. ## Network Effects of Solutions What Solutions ultimately enable is a dramatic increase in the number of individuals and organizations with a vested interest in selling your solution. * ***Cash makes the King:*** When W3 is the home for the most end to end user solutions and composable recipes, we will attract an army of both builders and sellers who are looking for adoption and revenue generation. * ***Ingredient Sellers:*** If a w3 Ingredient is included in your solution, they now have a vested interest in selling it. If they sell it, they can earn the sales incentive on the front end while still earning based on solution usage. * ***L1 Amplification***: L1s are also incentivized to promote solutions that settle to their chain to their followers, driving organic pipeline growth. * ***The Ultimate Value***: When a w3 Ingredient builds a recipe, builds a solution, and then sells it, it creates a windfall of revenue; the sales incentive, the solution margin, and their service usage in perpetuity. Where else does this exist? ## Great Solutions Attract Sellers Quality solutions that solve real world problems combined with residual incentives and w3's ease of use are also what will attract an army of sellers to w3. Why: * ***Cutting Edge Solutions:*** Sellers want access to the *next big thing* in order to gain access to decision makers and budgets. W3 solutions will get them both. * ***Customer Ownership:*** Sellers are able to maintain their end user relationships (versus handing them off) in order to continue to up-sell/cross sell into the future. * ***Residuals:*** As long as the solution is being consumed, the seller receives a token incentive in perpetuity. * ***Ease of Use***: With w3, sellers don't need to worry about payments or procurement. They can go straight to sales and account management via their own single-pane of glass dashboard. Currently, there is no other platform in web3 offering a single-pane of glass management console along with residual payments to those who drive user adoption and revenue. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://learn.w3.io/go-to-market-strategy/network-effects-solutions-and-sales.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.